There is a delicate balance
Using social media to present a brand image is essential, you cannot be viewed with trust if you do not engage with your customer on the most important social media platforms.
If this is true (it is, and you know it) then how can you protect your brand when you don’t control your image on these platforms?
YET there are risks to using or relying on any of these social media platforms…
What are the top Social Media Platforms in 2019?
(As of August 2019. MAUs = Monthly Active Users & MUVs = Monthly Unique Visitors.)
Let’s take a look at the list of top social media sites by users:
1. Facebook – 2.23 billion MAUs