You are the expert in your field, you are the guide for your customers, there is no strategic plan without the brilliance that lives in you.
Strategy and tactics are built around timeframes and feedback systems. Telling the right stories in the right order is key to success - all this starts with a solid and informed plan.
Every one loves when a plan comes together. Acting with confidence, with total team buy-in and with some aces up our sleeves is the goal. Add in great feedback systems for adjustments and pivots and success is inevitable.